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& Nbsp; & nbsp; & nbsp; [Chinese shoes Network - Footwear brand observation] "We are not selling merchandise we sell is a culture, an American spirit," Coca-Cola think for this reason, their products can swept the world. In the consumer sensibility of modern society, to meet the spirit of the brand consumer sentiment, the psychological level of need, to become a key element of competition. So, what is the spirit of the brand? & nbsp; & nbsp; & nbsp; refers to the spirit of the brand awareness of consumers, the brand represents, implied meaning, symbolism, the sum of personality, emotion, taste and other comprehensive cultural factors. Spiritual essence of the brand is a rich personality to represent the spirit of the enterprise, it is the cause of faith brand or brand decision-makers in long-term production and management gradually formed, values ??or business purposes. Brand spirit content by different business fields, methods, historical traditions and constraints of reality to pursue having differences, ideological representation has personalized color brand in production and business activities gradually formed. Spirit of the brand in various forms, but also a variety of communication channels, to strengthen employee brand awareness and brand marketing have an important role. & nbsp; & nbsp; & nbsp; spirit of the brand in the market competition with a strong force jordans on sale online can not be estimated, the development of enterprises play a vital role. From the development of the shoe industry, the competition between shoe brand increasingly focused on spiritual influence. Nike is focused on the spirit of the brand marketing expert. "Sports, performances, free and easy, free of sportsmanship" Nike was sought after by many consumers. & nbsp; & nbsp; & nbsp; co-founder of Nike's Bowerman said: "As long as you have a body, you are in the world as long as there are athletes and athletes, Nike will continue to grow and develop.." Another founder Knight believes that sport no end, only the restless spirit of personal struggle and innovative spirit throughout the business, in order to "sports, performances, free and easy, free" spirit of the pursuit of individual athletes as Nike brand culture core. In order to reflect the spirit advocated by the Nike brand, Nike hired Jordan, Jackson and Woods and other athletes for advertising. These elite athletes in the shooting everywhere advertising the film without demonstrating unwavering faith and a sense of accomplishment. At the same time, Nike ad also the lens at ordinary people, portray the image of the unknown striver, reflecting the spirit of hard work go all out for victory. & nbsp; & nbsp; & nbsp; "Nike is no longer selling products, and only sell Nike brand, then expect sales of brand behind a long u cheap air jordans pswing." Nike believes, "representatives of the people are very brand courage. They are not conservative, willing to innovate, to seize the opportunities, but also in the name of the brand is willing to accept the people's affection, criticism or respect. "Spiritual Marketing Nike brand has achieved this great success, and now many youngsters heart, Nike has become a symbol of individuality, the pursuit of self-confidence.yes, shoes manufacturing mask master Wang Zhijun has a new work, and this directly introduced three new shoes mask. In the Adidas Basketball? NBA star held new shoes conference site, Wang Zhijun were three famous NBA star James Harden, Andrew Wiggins and Damian Lillard create their shoes at the scene personally for James mask, Harden mask, and Harden photo. This is really a wonderful stadium design creator and creator of the collision, did not know that the "mask master" will be next to what works, let us look forward to it. We will bring you a Air yesterday Jordan 15 " Kubo" reported, when only the preheat publicity still can not see the details and the whole shoe intact. This is a Nike to Travis Knight founder Phil Knight son cartoon new launch theme limited. The overall design of the Kubo and the Two Strings "cartoon" as the inspiration to create. Take the Yuanyang color, red and blue color represent good and evil, and to fish and Beetle embroidery as buy cheap jordans online distinguished heel made more similar characteristics and scales down. Can you see the picture alone would have been inextricably bogged down in. 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However, the 2009 pair didn??t meet ??OG?? standards as they were built with a nubuck upper that included detailing on the heel as a nod to the year and points Michael Jordan scored that day. Now they??re finally set to return as a remastered version for 2016 and will release just like they did when they were OGs. The shoe features a full Black-based upper with Varsity Red accents throughout. Air Jordan 12 Flu Game 2016 Release Date Check out the additional images below and look for the Air Jordan 12 ??Flu Game?? to make its retro debut on May 28th, 2016 at select Jordan Brand retail stores. The retail price tag is set at $190 USD. Air Jordan 12 ??Flu Game?? Black/Varsity Red 130690-002 May 28, 2016 $190 RELATED: Air Jordan Release Dates UPDATE: Check out these exclusive detailed on-feet images of the highly anticipated Air Jordan 12 ??Flu Game?? that retros tomorrow, May 28th. Images courtesy of @LapstoneandHammer. 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(Below are not the 2016 images)Today, the network once again exposed the Jordan Brand new build Air Jordan 11 Low Navy Gum, but also announced that it will be officially released this summer. A shoe body with this set of navy blue leather and fabric, while the bottom is white and collocation, finally with rubber outsole finishing. air-jordan-11-low-navy.jpg (90.47 KB, download times: 0) download attachment Air Jordan 11, Low, Navy, Gum, re exposure 2016-4-3 08:30 upload Jordan, network 00 air-jordan-11-space-jam-restock-july-1.jpg (98.64 KB, download times: 0) download attachment Air Jordan 11, Space, Jam, againUpload 07:32 2017-7-20 with jogging around the world, Nike will also be in the next ye jordan retro 14 white/fuchsia blast/black ar for us to launch more new running shoes, the debut of Air Presto may be a good choice. This time, we get a preview picture from the network, a new continuation of the original classic design, adhering to the design of the main line lightweight breathable, decorative patterns as well as with new comeback, interested friends may wish to pay more attention to. nike-air-presto-2016_02.jpg (34.68 KB, download times: 0) download attachment Nike Air Presto new color 2015-12-8 upload at 15:03 nike-air-presto-2016_03.jpg (39.29 KB, download times: 0) download attachment Nike Air Presto new color 2015-12-8 upload at 15:03 nike-air-presto-2016_04.jpg (33.63 KB, download times: 0) download attachment Nike Air Presto new color 2015-12-8 upload at 15:03 〉Although the cold spell has been slowly approaching, but Nike still can not help but for the sympathetic first-class running shoes masterpiece, Flyknit Lunar 3 put on new clothes. The new lake is quite striking blue and green tones, the shoe body is still made of lightweight breathable Flyknit material created by using flanking black Swoosh decoration, finally with the blue and white Lunarlon showed in the bottom. item: 698181-403Price: nike-flyknit-lunar3-blue-lagoon-volt-1.jpg (485.56 KB, download times: 0) download attachment Nike Flyknit Lunar 3 Blue Lagoon 2015-11-15 upload at 10:00 nike-flyknit-lunar3-blue-lagoon-volt-3.jpg (1 MB, download times: 0) download attachment Nike Flyknit Lunar 3 Blue Lagoon 2015-11-15 upload at 10:00 nike-flyknit-lunar3-blue-lagoon-volt-4.jpg (400.53 KB, download times: 0) download attachment Nike Flyknit Lunar 3 Blue Lagoon 2015-11-15 upload at 10:00 nike-flyknit-lunar3-blue-lagoon-volt-2.jpg (477.36 KB, download times: 0) download attachment Nike Flyknit Lunar 3 Blue Lagoon 2015-11-15 upload at 10:00 nike-flyknit-lunar3-blue-lagoon-volt-5.jpg (301.17 KB, download times: 0) download attachment Nike Flyknit Lunar 3 Blue Lagoon 2015-11-15 upload 〉 at 10:00Europe's largest sports goods manufacturer Adidas Germany - Salomon 3 announced that it plans to spend 3.1 billion euros acquisition of Reebok USA to further challenge the world sports goods Nike US manufacturing supremacy. Reebok is the second largest after the United States, Nike sports goods manufacturers, ranked third worldwide, has a great influence in the United States and worldwide. If the ultimate success of the acquisition of Reebok, Adidas, is bound to enhance their strength to compete with Nike, the key US market. Chinese famous brand strategy expert Mr. Zhao Changbiao argued that the basic pattern of international competition in the footwear industry and will not change dramatically. Adidas Chairman and CEO Hainer said the day: "This decision for our company is a strategic milestone event in the history of the world has the sporting goods industry, let two of the most representative and well-known giant joint. up only once a lifetime thing. " Reebok Chairman and CEO Fahlman also the prospect of the two companies jointly expressed optimism. Under the agreement, Reebok will continue to retain their own brands, the headquarters still in Canton, Massachusetts. Adidas also said it will not appear massive layoffs after the merger. Both sides believe that this transaction is expected to be completed before the first half of next year. However, according to the general procedure, the acquisition is subject to the shareholders' meeting by both sides and approved by the relevant regulatory authorities. Adidas also announced the same day, thanks to strong demand in international markets outside Europe, the company's second-quarter sales of 1.52 billion euros, profit reached 67 million euros, a year earlier than the relatively large increase but also greatly exceeded market expectations.Air Jordan 9 Low "Pantone" brings classic North blue dress; on AJ9 Low blue shoes with white soles; the details are black assist. only, the volume is estimated to be small, I'm afraid the difficulty will be improved. now, let's feel the unique charm of North Carolina first, ~ Air Jordan 9 Low "Pantone" on sale date: June 11th offering price: $170 Data map. since the running boom in the United States in the last century, the rise in 70s, athletes on running shoes performance requirements more and more high, more and more diverse. 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