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Chinese shoes network Sept. 12 hearing when the 24-year-old football world, Mr. C Lo wearing Nike's iconic logo appears on the hook to join Real Madrid press conference, is finding a Real Madrid shirt sponsorship to pay a annual 30 million euros Adidas anxious straight stamping. In a hundred years we will not get a C Luo China, Nike to Adidas created enough trouble. July 23, Nike and Adidas endorsement dispute about Chinese star Zheng Zhi, remains to be seen in the last two years, the Shanghai First Intermediate People's Court verdict: "Adidas" Zheng joint compensation and "Nike" loss of RMB 20 million. This is just Nike and Adidas, which is a bitter enemy of the battle two waves only. In the global sports market, the battle between them, from Nike to the eighties to its marketing strategy from product-oriented to a market-oriented moment, it had never stopped. 1984, when still struggling Nike decided to follow Adidas brand ambassador strategy, betting on just by the Chicago Bulls in the NBA draft pick of the third young Michael. Jordan's body. Nike contract buy cheap jordans online to Jordan, Jordan will be clear that the image and establish his personal brand, and sales of each pair of Jordan sneakers in series, so Jordan commission. This special name for oneself in terms of stimulating the desire of Jordan, but also for the sports business pioneered. Nike's gambling success. Jordan at the launch of the first generation, the Nike shoe to bring up $ 130 million in sales. The next year, Nike's sales topped $ 1 billion. Many people believe that, combined with Nike and Jordan, is a modern business and modern sports the most perfect marriage. In fact, Adidas lost not only Jordan, but the entire US market and the basketball world. With the "JUST DO IT" genius widespread slogan, Nike in 1990 with the advantage in the basketball market, leapfrogged Adidas to become the world's largest sporting goods suppliers. Although Adidas in 2004 to $ 400 million 11-year high price, to become the official sponsor of NBA league, and spent ? 3.1 billion acquisition of Reebok basketball supplies expert, but also to follow Nike and three NBA All star player Trac jordan 3 katrina 2018 y. McGrady, Tim. Duncan and Kevin. Garnett signed advertising contracts, but so far, Nike, Adidas still failed to shake the leadership position in the basketball market. Nike and Adidas, the most intense battle is the huge influence of the football World Cup and the Olympic Games. Founded in 1948, Adidas in their professional, stable image, won the trust of Europeans dominated the official FIFA and the International Olympic Committee, and has been, and the two most popular sports in the world. event maintained a partnership. However, we accustomed to blocking Nike marketing tactics never give up the use of these two events hype. During the World Cup, in order to initiate the assault to Adidas, Nike has invested 100 million euros. In contrast, Adidas invested 40 million euros on meager. And in the 2006 World Cup in Germany, as an official sponsor Adidas only allow six teams wearing the famous "three stripes" trademark, but in the eight Nike shirts embroidered team logo on the hook. And both compete in the Olympic Games, the most tragic time than the Beijing Ol cheap foamposites ympic Games. As the world's second-largest sporting goods consumer market, China has become the world's major brands battleground. Prior to this, Nike with high popularity in younger age groups, slightly ahead of the past several years in China Adidas. For this reason, early in 2006, after obtaining the Adidas sponsorship for the Beijing Olympic Games, with the Beijing Olympic Games will be brewing beyond Nike's plan. At the time, Adidas chief executive Herbert. Hainer (Herbert Hainer) said that in the next two years, the company plans to open a daily average of 1.5 new store expansion pace in China, with the goal before the 2008 Beijing Olympic Games beyond Nike in the Chinese market. According to industry estimates, Adidas paid approximately $ 80 million to a record, the purpose is to allow companies will have the opportunity to showcase the Adidas logo when all the athletes on the podium. Adidas also offers clothing for the Chinese delegation, the Olympic organizers and volunteers more than 60 million people. When viewers watch the Olympic Games television pro jordans on sale mens gram will reach 40 million people, so this move is enough to make exposure more than Nike, Adidas, unintended brand. but quite proud of their own alternative image of Nike, but quietly and China all kinds of sports teams have signed a sponsorship agreement for China 28 major items of the 22 sports teams sign Under the agreement, provided their competition clothing and shoes. Data show that the total number of sponsor Nike sponsored team, ???????, Li Ning and other four sporting goods even higher. This intricate sponsorship and competition, the audience saw a dramatic scene in the Beijing Olympic Games: A Chinese athletes wearing Nike clothing race, but once on the podium, you must put Adidas clothing. Adidas is more troublesome is the star of Nike's strategy. Yao Ming, Liu Xiang, Yi Jianlian and other China's most popular athletes, will wear Nike clothing appearance. However, Despite the strong impact of Nike, Adidas or announced during the Beijing Olympic Games, with 22% market share beyond the old rival Nike's 21 percent, becoming the first brand of Chinese s jordans on sale online ports market. But this argument has not been recognized Nike, Nike China still claims to be China's most popular sports brand. According to annual data Adidas and Nike released earlier this year showed that both crazy marketing at the Beijing Olympics, did help them achieved strong growth (an increase of more than 20%), however, whether it is Adidas or Nike, the Olympic Games have overestimated the pulling power of the Chinese consumer, resulting in a lot of inventory backlog. In almost every Chinese city of shopping malls and commercial street, you can see next to or opposite and set Adidas and Nike stores play attractive discount signs, even up to 2% off the lowest discount. And their dealers, had opened a special discount or factory shop for sale backlog of clothes and shoes, and even the collapse of the phenomenon of large-scale dealers. The main distributors of Adidas and Nike hundred Li international even as profit margins are too low, the initiative to give up this business, the transfer or resale stores its other non-sports brand of goods. According to air jordan 11 space jam for sale dealers to reflect Adidas in China, Adidas total value of inventory of goods in China reached a billion dollars. Some people have pointed out that, in view of the slowdown in China's international brand sales growth, especially Adidas sales in the Chinese market into a sustained weakness in domestic major sports brand Li Ning and Anta steady growth, the original ranking Li Ning three sales this year is likely to exceed Adidas, riding domestic sports brand number two.adidas ultra of the boost is known as the "greatest running shoe ever" (in the history of the best shoes), with its excellent performance won a lot of running and shoe fan favorite. However, the brand is not satisfied with this, plans to build Boost Ultra into a functional and fashion trend in a shoe. This time released Boost Collective Ultra, hand in hand McCartney Kris, Van Assche Stella and other well-known designers to build. 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