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The reason is quite controversial in this advertisement. Online evaluation of this advertisement is good and bad, today. Adidas With this advertising on the Internet has been to be "cursed" notoriety, it is an indisputable fact. No shortage of brand awareness for the need to enhance the reputation and loyalty of Adidas, it is a bit counterproductive. & nbsp; & nbsp; & nbsp; Adidas ad production intention is to reflect the love and support of the majority of national a Retro jordans for sale thletes, we unite, unite, create new history and miracles, the interpretation of Adidas "no impossible, "the core brand idea, but the unexpected fall of the majority of Internet users," Curse door "- apply Adidas advertising slogan -" not impossible "ah. & nbsp; & nbsp; & nbsp; feelings about this ad, many netizens used the word "hell", "cold", "terror", "cult", "strange", "Ghost" and other negative vocabulary to describe, especially on the final picture: A back Chinese athletes standing on the winner's podium, beneath the gray world of million head of save action, compliments waving hands in the air when a netizen with a " save the Queen Long live, "the descr Retro jordans for sale iption. The reason why there is this feeling, and this ad is a bit of visual performance and inherent cultural awareness of Chinese consumers have a strong contradiction due. Gray awareness in China where the average consumer is death, unlucky and other negative feelings and emotions linked. It is the accumulation of thousands of years of Chinese culture in the minds of consumers in the map. This inherent cultural awareness, regardless of gender and age, whether or not Adidas target customers, is an objective reality. People are social and cultural products, even though Adidas target customers, no matter how rebellious and heterogeneous, they can not live in a v Cheap air jordan 12 for sale online free shipping acuum inside the culture. & nbsp; & nbsp; & nbsp; When Adidas ad in gray to represent the virtual world, said in China's vast number of citizens, in this virtual world was consumer alienation as "hell", "hell", consumers mental door has been completely closed for Adidas, the Adidas brand spirit wanted to pass through advertising, brand concept in the consumer's mind closed gate driven to the wall, without success. & nbsp; & nbsp; & nbsp; Some marketers argue that Adidas is so heterogeneous, as long as it's target customers like on the line, do not like this ad may not Adidas target customers, so they opposition does not matter. This argument really was a bit Cheap air jordans for sale naive. Ambitious and want to achieve in the Chinese market in 2010 sales exceeded one billion euros the grand goal of Adidas speaking, you can not rely on their "heavy consumers" (HEAVY USER) - Customers who bought several times a year Adidas, potential customers and competitors to snatch from their customers is very important. How to get those potential customers and competitors who identify with their brand spirit and brand culture is essential, otherwise the customer will definitely not pocket. & nbsp; & nbsp; & nbsp; In comparison, the same as Olympic sponsor Coca-Cola's practices to be smarter than that. Its Olympic advertising, though a bit cheesy - is Cheap air jordan 12 taxi for sale online free shipping still red curry favor with Chinese consumers and festive atmosphere, but at least does not cause people's resentment and displeasure, its advertising and negative words, there is no emotional connection. & nbsp; & nbsp; & nbsp; Another puzzling is that Adidas Orangemen favorite. Of course, Adidas is the sponsor of the national football, unwilling to let his money after bad. For "do not look Orangemen have N years" the majority of consumers, Adidas in the ad to arrange the Orangemen played in the first, it is not a good role play. Negative comments online can be seen. Orangemen to the people concerned, has been unable to produce any positive, positive associati cheap foamposites ons, can only give Adidas brand minus points. & nbsp; & nbsp; & nbsp; a good advertisement advertisement icing on the cake for the whole song could. Finally, the end of the music, I like, like the majority of Internet users, but also to be commended. Although the song is a passionate, inspiring. But after listening to the entire Olympic sixteen days, or a bit incomprehensible, stunned one did not understand, he did not blame the music cells. If it is with the "hell" and "spell", I do not understand is pretty normal. & nbsp; & nbsp; & nbsp; a bit of creative plus the controversial Aspect, will accelerate the spread of the Adidas brand. This may be the Adidas cheap jordan shoes for men ad this piece of "wishful thinking." But Adidas really get it yet? Let us wait and see.NIKE, SB and AF1 shoes series is one of the popular series, the influx of people ... children should keep a close above the ... & nbsp; & nbsp; Name: Nike Blazer SB Sold date: 8 ?? ?? 1 color: Azure / Black Price: $ 60USD & nbsp ; & nbsp; & nbsp; Name: Nike Zoom Air Paul Rodriguez 2 Sold date: 8 ?? ?? 1 color: Wheat / Black Price: $ 85USD & nbsp; & nbsp; & nbsp; Name: Nike Air Force 1 Low Premium (United We Rize) Sold Date: August (US limit point limit Sold) Part 1: 318775 241 color: Tweed / Midnight Navy / White / Varsity Red Price: $ 125 USD & nbsp; & nbsp; & nbsp; Name: Nike Air Force 1 Low Premium Sold Date: August (US limit point limit Sold) Model 15: 318775 031 color: Black / Dark Army / White Price: $ 125 USD & nbsp; & nbsp; Name: Nike Air Force 1 Low SUPREME Sold Date: August (US limit point limit Sold) Model 15: 318772 002 color: Black / Black / Flint Grey Price: $ 175 USD & nbsp; & nbsp; & nbsp; Name: Nike Air Force 1 Low Sold date: 8 ?? ?? 16 Model: 315122 171 Color: White / Metallic Gold / Obsidian Price: $ 85USD & nbsp; & nbsp; & nbsp; Name: Nike Air Force 1 Low Women'S Sold date: 8 ?? ?? 16 Model: 315115 011 Color: Black / White Price: $ 80USD & nbsp; & nbsp; Name: Nike Air Force 1 Low Sold date: 8 ?? ?? 23 Model: 325 112 991 Color: White / White / Obsidian Price: $ 85SD & nbsp; & nbsp; Name: Nike Air Force 1 Low Women'S Sale Date: August 30 Model: 315115 511 color: Varsity Purple / White Price: $ 80USD & nbsp; Name: Nike Air Force 1 Low Sale Date: August 30 Model: 315122 004 color: & nbsp; Black / Anthracite / Stealth Price: $ 85USD Source: Sole CollectorSports player Keith Haring & times; Reebok 2013 autumn and winter series of joint 2013-10-08 11:34:25 & nbsp; Chinese shoes network www.cnxz.cn & nbsp; [Source: hypebeast] Print & nbsp; Close China Shoes News Network October 8, the famous sports brand Reebok ongoing "Affili'Art" planning, after the release of famous artist Jean-Michel Basquiat do not note series, overwhelmed and release with another wave Poor artists Keith Haring collaboration series. And the two sides had launched a series of cooperation, the new series still in the American street artists and social activists classic graffiti style as the main theme, creating a Classic Leather, Ex-O-Fit, Freestyle Hi other variety of creative joint shoes , the full integration of the essence of art and fashion. (Media Partner: clothing with) & nbsp; & nbsp; & nbsp; Related news





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